Member Retention Personal Training Technology Supplier Content

Creating a Coaching Culture

Changing the gym’s identity from a convenient space to exercise to one that creates a valuable connection with members changed everything for a multi-chain Anytime Fitness operator.

- Fitness Programming
- Personal Training
How Group Training Creates Tribes and Builds Retention
Creating an environment based on shared goals and a sense of community keeps members engaged and excited
- Personal Training
- Supplier Content
Virtual Programming Creates a New Reality for Trainers
While online classes have created avenues for clubs to stay connected to members, their rapid growth meant trainers had to adopt a new set of skills.
- Personal Training
COVID’s Impact on Personal Training & Tips for Moving Forward [VIDEO]
Sheldon McBee is no stranger to change, even before the pandemic hit. McBee, the personal training director at Universal Athletic Club, shares insights on how he's been tackling these unique challenges.

Research Reports & Publications

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Why Health Clubs Should Send Their Trainers to the Cloud
With the right digital tools for your personal trainers and coaches, you can maximize your most valuable assets.
IHRSA Convention Reignites Gym Owner’s Love for Training
Scott Gillespie of Saco Sport & Fitness recalls the day he rediscovered his passion for training at one of his first IHRSA conventions.
Teach Your Health Club Trainers to Sell, Service, & Thrive
Give your health club trainers the tools they need to recruit and maintain clients.
The Important Role Diet & Nutrition Play at Your Gym
Respecting ‘scope of practice’ protects and pays dividends for your staff and your members.
How to Bring Functional Fitness Training to a Wider Population
Increase engagement—and revenue—at your fitness business by expanding your functional fitness training programming.
How to Build a Functional Fitness Program in Your Health Club
Whatever your club size, there’s a turnkey solution that will allow you to maximize the small group training experience.

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SGT is a retention and revenue powerhouse. Here’s how to get the most out of it.

A motivated personal training team can boost sales revenue and membership at your health club—but creating and fostering such a group can be a challenge.

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Small group training is essential in building non-dues revenue and member engagement. Here’s how you can build your program.

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People of all ages and ethnicities participate in personal and small group training. Our research expert breaks down the unique distinctions from our Fitness Training Report.

Finding and keeping personal trainers isn’t easy. Newtown Athletic Club’s Kate Golden shares insightful tips on how to set up new trainers for success.

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How close is too close? Keep your trainers and clients safe by following our guidelines for building and maintaining professional working relationships.

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Small group training is a surging fitness trend. Learn how to maximize opportunities—and revenue—for your business.

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More than a quarter of health club consumers engage in small group training, making it a valuable revenue source to consider cultivating at your club.

Our research expert identifies key findings from IHRSA’s Fitness Training Report, which analyzes small group training clients across demographics.

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Jarod Cogswell and Matt Wright know a thing or two about building profitable personal training businesses. Here are the highlights from their IHRSA 2018 session.

Our research expert explains findings from IHRSA's Fitness Training Report, which analyzes personal training clients across demographics.

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Member Exclusive

Don't let your aging members fall back on the same routine every time they come to your gym. Give them a circuit training workout that will continue to challenge them!

At Healthtrax Fitness & Wellness, personal trainers are educated about the importance of member experience and its impact on the bottom line.

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If your gym's members say they don't have time for personal training, a 30-minute program might be just what you need to get more people signed up.

Personal training is a large—and growing—source of revenue for many health clubs. But are your personal trainers willing and able to play a successful role in the sales process?

Keep these six components in mind if you want to drive performance with your personal training team.

We asked three of the industry’s best-known and most accomplished personal trainers to share the secrets to their success.

Fitness Programming Beyond Fitness Weights

Adults ages 25 to 34, along with youth 6 to 12, were the most likely to engage in personal training, according to the IHRSA Health Club Consumer Report.

See how this personal trainer—featured on HGTV—built a customized 'tiny house' complete with kettle bell storage, TRX equipment, and a climbing wall.

Personal trainers can help boost your club's revenue, but not if they aren't given strategic guidance, says Discover Strength CEO Luke Carlson.

With an increasingly wide variety of fitness products, free weight manufacturers are getting creative to capture personal trainers' attention.