The European Union’s new data protection policy has universal implications. Is your fitness business prepared to meet the new standards?
The data that gyms are collecting about their members provide insights that can help minimize attrition. Here’s how four gyms make member data work for them.
Digital strategies shouldn't have longevity, but rather change with the evolving landscape, says UK-based futurist and author Ben Hammersley.
IHRSA Board Member Carrie Kepple explains why she thinks gyms should incorporate fitness-enhancing technology.
Leading fitness industry experts agree that tech investments are key components to running a successful health club in today’s increasingly competitive market.
Having a robust customer relationship management (CRM) system can help you improve the most critical aspects of your club's member experience.