ReConnect the World to Well-being


The ReConnect campaign is the result of a ground-breaking project to encourage physical activity using psychology and behavioral science. The campaign aims to help motivate people to change their behavior by focusing on the immediate rewards and mental health benefits associated with exercise.

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Meet the Industry Messaging Headlight Team

A volunteer group made up of IHRSA staff and marketing professionals from IHRSA Member Companies.

ReConnect Headlight Team_landingpage headshotsAnnie

Annie Appel
Senior Executive VP
The Bay Club Company

ReConnect Headlight Team_landingpage headshotsAmy

Amy Bantham, DrPH
CEO/Founder
Move to Live More

ReConnect Headlight Team_landingpage headshotsKari

Kari Bedgood
Chief Marketing Officer
Active Wellness

ReConnect Headlight Team_landingpage headshotsSurya

Surya Cox
Head of Marketing
Eleiko

ReConnect Headlight Team_landingpage headshotsGreg

Greg Dowd
Chief Executive Officer
ROR Partners

ReConnect Headlight Team_landingpage headshotsMcCall

McCall Gosselin
Senior VP, Communications & Social Responsibility
Planet Fitness

ReConnect Headlight Team_landingpage headshotsKelly

Kelly Groehler
Interim Head, Communications & Public Affairs
Self Esteem Brands, LLC

ReConnect Headlight Team_landingpage headshotsPriscilla

Priscilla Hagstrom
VP, Marketing & Communications
Cooper Aerobics

ReConnect Headlight Team_landingpage headshotsAnna

Anna Henwood
Chief Marketing Officer
Les Mills International

ReConnect Headlight Team_landingpage headshotsKevin

Kevin Keith
Chief Brand Officer
Orangetheory Fitness

ReConnect Headlight Team_landingpage headshotsCarrie

Carrie Kepple
Owner & CEO
Styles Studios Fitness & Chair, IHRSA Board of Directors

ReConnect Headlight Team_landingpage headshotsJake

Jake McCabe
VP of Marketing
Genesis Health Clubs

ReConnect Headlight Team_landingpage headshotsBlair

Blair McHaney
President & CEO
MXM

ReConnect Headlight Team_landingpage headshotsJustin

Justin Tamsett
Managing Director
Active Management

ReConnect Headlight Team_landingpage headshotsChad

Chad Waetzig
EVP of Marketing & Branding
Crunch Fitness

 

 

 

Contact IHRSA

Phone: 800-228-4772
Email: info@ihrsa.org
Office: 70 Fargo Street, Boston, MA 02210